Why You Need To Know Your Website Conversion Rate And Other Statistics About Your Website.
You worked hard to get that website traffic. You have to make sure that it’s converting!
Two very important things that you must know about are server statistics and your website conversion rate.
Do you realize that some site owners don’t even check and see what their server statistics are? And these are of the utmost importance. Server statistics let you know the number of visitors you have to your site, the way that they found your site, where it is they are coming from, the number of visitors that are converting to customers, and if they’re not converting, these statistics let you know which of your pages they’re exiting from.
Absent this information, you are simply guessing at how well your site is converting, and simply guessing is something you shouldn’t do.
Once you begin checking these stats, you then need to figure out what your website conversion rate is.
What does website conversion rate mean?
It’s very simple. It’s the number of sales that you get for each visitor that comes to your site.
Now, it’s important to understand that it is not the number of sales you get per hits to your site, since one site visitor can generate several hits. The sales per visitor needs to be your focus.
There is a great variance in website conversion rates, depending, of course, upon the products sold or the services offered. Some sites might be even as low as one in twenty-five, while other sites could be a lot higher. Any site converting higher than one in 500, though… unless in a highly competitive market… probably needs some adjustments.
The key to conversions is providing your visitors with a simple, easy solution to whatever they’re seeking. You should look over your site yourself with this in mind. If they want to purchase something from you, does your site make it easy for them or do they have to navigate through three, four, or even five pages? You should be sure that it’s as easy as possible for them to purchase.
Another thing that could cause low conversions is your advertising. Many mistakenly make their ads link directly to the home page. Any ad referring to something specific on your website needs to link to that specific page. Again, it’s a serious mistake to require your website visitors to hunt for whatever it is they came there interested in, and more often than not they won’t do it!
And here’s something else. As odd as it sounds, if your website takes a little time to load, your sales will suffer tremendously. You may find this very surprising, but there are quite a few users out there who still use dial-up. So, when you check your site on your DSL or cable and it loads very quickly, you don’t know how fast it’s loading for those prospects who still might be on dial-up. You should find a dial-up system somewhere and check out how long it takes for your site to load. You may be shocked at how long it takes if you have several images on your site!
And even if you’re okay on that front and your site loads right away, frequently the order page will have some glitches. This happens when the order info is filled in and then the submit button is clicked. It happens that sites can stall when they’re converting to the credit card processing system. You need to check this out and be absolutely certain that your site loads quickly on the order page.